Stephen Cheevers has built a reputation as one of the most sought-after sales trainers in the global marketplace, combining decades of corporate success with entrepreneurial innovation to help professionals and business owners master the art of high-ticket selling. Through his flagship company, Trojan Horse Sales Consultancy, Cheevers has developed proprietary systems that blend classic persuasion techniques with modern buyer psychology, producing measurable results for hundreds of clients worldwide.
The sales expert's journey began in the corporate world, where he achieved remarkable success at companies like Audi and Vodafone Corporate. At just 24 years old, Cheevers closed the largest regional business deal in Vodafone corporate history, demonstrating the sales mastery that would later define his career. This early achievement set the stage for his transition into entrepreneurship, where he has since founded and scaled multiple ventures across diverse industries.
Cheevers' entrepreneurial portfolio showcases his versatility and business acumen. His first company, a digital marketing agency, reached a six-figure run rate in its second month and hit £100,000 in revenue by month eight. The Coaches' Mentorship, which he co-founded with Tony McAleavey, grew from zero to a seven-figure run rate in just 18 months and successfully expanded from the UK to the United States market.
Beyond his core sales training business, Cheevers has launched innovative ventures including Performr, an Airbnb-style booking platform for performance acts, and Dumb Merch Shirts, a parody heavy-metal clothing line. These diverse enterprises demonstrate his ability to identify market opportunities and execute successful business strategies across multiple sectors.
At the heart of Cheevers' work is his commitment to revolutionizing sales education. His signature training programs focus on equipping professionals with the skills needed to excel in triage calls, strategy calls, and high-ticket direct message selling. His approach emphasizes ethical frameworks and confident communication, helping clients navigate today's skeptical marketplace with authenticity and effectiveness.
Innovation plays a crucial role in Cheevers' training methodology. He has developed custom AI-powered sales training simulators, interview preparation tools, and KPI dashboards that provide clients with the same rigorous training protocols used by elite athletes. These technological advancements represent original contributions to the field of sales training, offering measurable improvements in performance and results.
The impact of Cheevers' work is evident in the success stories of his clients. His training has helped brand-new closers secure high-ticket sales positions and enabled fitness coaches to scale their businesses past £15,000 monthly revenue. One client testimonial highlights this transformation: "Working with Stephen was the turning point in my business. I went from struggling to hit £4K months to consistently closing £15K months within a few months of his mentorship."
Clients consistently describe Cheevers' coaching style as direct, brutally honest, and transformative. His unwavering focus on call control, emotional connection, objection handling, and decisive closing has earned him recognition as a leader in modern sales training. Another client noted, "Stephen doesn't just teach you how to close deals, he teaches you how to sell with confidence, authority, and heart. His feedback is uncomfortable at times, but it's exactly what you need to break through."
The Trojan Horse Sales Method, Cheevers' proprietary system, represents a significant advancement in sales methodology. This approach combines time-tested persuasion principles with contemporary understanding of buyer psychology, creating a framework that adapts to the evolving marketplace while maintaining ethical standards.
Cheevers' influence extends beyond individual coaching to enterprise-level sales training. His programs serve a diverse clientele, from solo entrepreneurs seeking to scale their businesses to corporate sales teams pursuing multi-million dollar deals. This versatility demonstrates his ability to translate sales principles across different contexts and industries.
"Sales is the most powerful skill in the world. If you can master communication, confidence, and connection you can create opportunities anywhere, in any industry. My mission is to give people that power," Cheevers stated, encapsulating his philosophy and commitment to empowering others through sales education.
As the sales landscape continues to evolve with technological advances and changing buyer behaviors, Cheevers remains at the forefront of innovation in sales training. His combination of proven corporate experience, entrepreneurial success, and commitment to ethical selling positions him as a trusted authority for professionals seeking to enhance their sales capabilities in today's competitive marketplace.
For business owners, sales professionals, and entrepreneurs looking to transform their approach to selling and achieve measurable results, Cheevers' training programs offer a comprehensive solution backed by a track record of client success and innovative methodologies that address the unique challenges of modern sales.
