In South Florida's upscale gated communities, wellness amenities have become standard fare. But having a fitness center and offering a few yoga classes doesn't mean residents are actually using them. That gap between what's offered and what's valued is where Community Wellness Concierge has found its niche.
Founded by Mike Kneuer, a fitness industry veteran with two decades of experience, the company takes a different approach to residential wellness programming than traditional vendors. Instead of dropping in instructors for isolated classes, they manage the entire wellness ecosystem like a hospitality service.
"Communities were being sold classes, not solutions," Kneuer explains. "No one was taking ownership of the entire wellness ecosystem."
The Concierge Difference
What sets the company apart is its dedicated concierge model. Each community gets an assigned Wellness Concierge who handles everything from scheduling and instructor oversight to resident engagement and event coordination. It's not just about filling time slots on a calendar—it's about creating a cohesive experience.
The programming itself is built around actual resident needs rather than generic offerings. Classes range from high-intensity fitness to mobility sessions designed for active aging populations. The company tracks attendance and feedback, adjusting what they offer based on how residents actually use the facilities.
This responsive approach has resonated particularly well with homeowners associations struggling to justify wellness budgets. Many HOAs invest in equipment and programming only to see low engagement and constant turnover among instructors.
Building Community, Not Just Classes
Beyond the operational mechanics, Community Wellness Concierge focuses on something harder to quantify: connection. They design wellness programs that encourage social interaction through challenges, workshops, and informal gatherings. The goal is turning fitness centers from underutilized rooms into actual community hubs.
The company operates on a revenue-share model with communities, contributing a percentage of gross wellness revenue back into each community's fitness budget. This structure aligns incentives—when the wellness program succeeds, communities benefit financially as well as culturally.
For luxury communities where residents expect premium service, this matters. These aren't people looking for a basic gym membership. They want an experience that matches the level of service they expect from their living environment.
Setting Sights on Regional Dominance
Having transformed wellness programs across South Florida, Kneuer's aim is clear: become the go-to provider for luxury community wellness services throughout the region. The strategy isn't about rapid expansion but about being the most trusted name when HOA boards think about wellness programming.
In a space crowded with contractors offering piecemeal services, Community Wellness Concierge is betting that communities want something more sustainable—a true partnership rather than just another vendor relationship.
