When Elāna Rheinhart became widowed in 2020, she faced a choice that would define her future. Rather than letting grief consume her, the Florida businesswoman channeled her pain into purpose, rebuilding her life and expanding her social media agency into a thriving enterprise that now serves businesses across multiple industries.
Rheinhart's journey to founding SOL Social Media began years before her personal tragedy. After building a successful career as a mortgage lender, where she helped families navigate major financial decisions, she recognized a growing disconnect between small business owners and effective social media implementation. This observation led her to pivot from mortgage lending in 2018 to establish what would become a full-service social media agency.
The agency, whose name stands for "Shine OnLine," reflects Rheinhart's philosophy of bringing warmth, clarity, and authentic connection to digital marketing. Today, her team of content creators, engagement managers, and platform experts serves clients in real estate, wellness, trades, and technology sectors, offering comprehensive social media management, short-form video content creation, and strategic brand development.
Rheinhart's approach to business stems from her earlier experiences in both mortgage lending and nonprofit work. Before entering the digital marketing space, she founded Go2Grow, a nonprofit organization dedicated to mentoring teenagers and helping them develop confidence and leadership skills. This people-first mindset, combined with her natural ability to help others recognize their potential, became the foundation for her agency's methodology.
The transformation of her business accelerated after 2020, when personal loss forced Rheinhart to rebuild with renewed intention and meaning. Rather than simply continuing operations, she restructured her digital marketing services to focus on authentic storytelling and genuine brand connections. This shift resonated with business owners seeking more meaningful ways to engage their audiences online.
Beyond her professional achievements, Rheinhart has embraced personal challenges that mirror her business philosophy. In 2023, she entered the competitive bodybuilding world, placing second in her class during her first competition. She returned the following year to win first place and is currently training for her third competition. This pursuit of physical excellence has reinforced the discipline and focus she brings to her agency's operations.
The agency's growth reflects broader trends in digital marketing, where businesses increasingly recognize the need for professional social media management. Small and medium-sized enterprises often struggle to balance daily operations with the demands of maintaining an active, engaging online presence. Rheinhart's team addresses this challenge by handling all aspects of social media strategy, from content creation and posting schedules to audience engagement and performance analytics.
What distinguishes SOL Social Media in a crowded marketplace is its team-based approach and commitment to authentic brand representation. Each client receives customized strategies designed to attract their ideal customers while maintaining genuine connections with existing audiences. The agency provides monthly analytics reports to demonstrate tangible results and ensure transparency in their efforts.
Rheinhart's story exemplifies how personal adversity can catalyze professional innovation. By transforming her experiences of loss and rebuilding into a mission to help others find their voice online, she has created an agency that prioritizes human connection in an increasingly digital world. Her journey from mortgage lending to social media expertise, punctuated by personal tragedy and triumph, demonstrates that resilience and authenticity can drive business success.
As social media continues to evolve as an essential business tool, Rheinhart and her team remain focused on helping clients navigate the complexities of digital engagement. Their approach emphasizes that effective social media marketing requires more than posting content—it demands strategic thinking, consistent execution, and genuine storytelling that resonates with target audiences.
