Photo credits: Lesley Whitehead Photography
What started as a simple idea in 2010 has evolved into a distinctive shopping destination that reflects one woman's coast-to-coast journey across America. LMB Boutique, founded by Liz Murtagh, brings together fashion discoveries from her travels into a carefully selected collection that serves women looking for something beyond typical retail offerings.
Murtagh's approach to retail is deeply personal. After living in New York, Connecticut, Arizona, Austin, Dallas, and Tampa, she developed an aesthetic that doesn't fit neatly into regional categories. Instead, her curated fashion collections represent a blend of influences from multiple American style capitals, creating what she describes as "a look that is truly her own."
Beyond the Standard Boutique Model
The store's inventory spans dresses, blazers, tops, boots, shoes, handmade jewelry, purses, and home decor. But the real differentiator isn't what she sells—it's how she sources it. Murtagh travels extensively to discover items, focusing on limited quantities that ensure shoppers won't find the same piece everywhere they look.
"True style is about discovery, not trends," explains the store's philosophy. Rather than chasing what's currently popular, Murtagh seeks out items from lesser-known sources around the globe, hand-picking pieces that offer something different from mass-market retailers.
Building More Than a Business
The venture represents just one aspect of Murtagh's creative portfolio. A self-taught interior designer and artist who describes herself as a serial entrepreneur, she works across fashion, interior design, art, and real estate. This multidisciplinary background shows in the store's presentation, which has earned recognition for its eye-catching interior and overall aesthetic experience.
The boutique's brick-and-mortar location and online e-commerce store both reflect this attention to visual detail, creating what Murtagh sees as more than just a transaction—it's about offering customers a reflection of their individuality through thoughtfully selected pieces.
Community involvement forms another core component of the business. Murtagh channels her success into philanthropic efforts, supporting organizations including Dunedin Cares, the Homeless Empowerment Program, Diamonds and Denim, suicide prevention programs, and special needs organizations for children.
Looking Ahead
With more than a decade of operation behind it, LMB Boutique has established what Murtagh describes as a reputation for exceptional inventory, unique style, strong customer service, and a capable team led by long-time manager and creative spirit Judy Tily. Now, Murtagh's eyeing expansion opportunities for the brand both in physical retail and online channels.
For women of all ages who appreciate distinctive finds over cookie-cutter fashion, this carefully curated shopping experience offers an alternative to the uniformity of chain retailers—one handpicked discovery at a time.
