A 32-second social media video recently brought in a $350,000 contract for a Gulf Coast builder. No special effects, no trendy music, no elaborate production—just a straightforward clip that connected with the right customer at the right time.
This result represents the core philosophy at Gulf Coast Ad Experts, a Covington, Louisiana agency that has staked its reputation on a contrarian belief: home service businesses don't need viral content to grow. They need strategic content paired with smart advertising.
The agency focuses exclusively on a specific type of client: home service companies in the Gulf Coast region currently generating between $1 million and $6 million annually who want to reach $12 million. This narrow focus allows the team to understand the particular challenges these businesses face as they try to scale beyond a certain revenue threshold.
Military Background Meets Marketing Strategy
Founder Chad Tabary brings an unusual combination of experience to the social media advertising services he provides. With a military background and 12 years working specifically with home service contractors, he understands both the operational discipline these businesses require and the practical realities of their daily operations.
Tabary also spent over a decade in sales and marketing operations leadership for companies ranging from $40 million to $700 million in revenue. That executive-level perspective on scaling businesses is uncommon in the content and media agency world, where many practitioners have primarily worked with smaller clients or come from creative rather than operational backgrounds.
A Three-Year Plan Built on Community
Gulf Coast Ad Experts has set ambitious targets for the next three years. The agency aims to help 15 home service businesses reach that $12 million annual EBITDA milestone through their full-service ad management programs. But they're thinking bigger than just their direct clients.
The company is also building a community coaching program and bi-monthly training sessions designed to prepare 1,000 similar businesses in the region for that same growth trajectory. It's a recognition that not every business needs or can afford full-service agency support, but many could benefit from the same strategic framework.
The model reflects a practical understanding of the Gulf Coast home services market. These are often family-owned or locally-rooted businesses that have proven their service quality and built solid reputations. Their challenge isn't capability—it's visibility and lead generation in an increasingly digital marketplace.
For these companies, the question isn't whether to use social media and paid advertising, but how to do it effectively without wasting money on approaches that don't fit their business model. The video-driven lead generation approach Gulf Coast Ad Experts employs appears designed to answer that question with measurable results rather than creative awards.
