A new technology platform is positioning itself to disrupt America's painting industry, which has long been criticized for widespread contractor scams, inconsistent pricing, and poor customer experiences that leave homeowners frustrated and financially vulnerable.
PrimeLogic has launched what it calls the world's first AI-powered quoting and booking platform for residential painting services. The Florida-based company aims to address systemic problems that have plagued the $28 billion U.S. painting market for decades, including unreliable contractors, opaque pricing structures, and scheduling inefficiencies.
The painting industry has become notorious for contractor scams that target unsuspecting homeowners. Common schemes include bait-and-switch tactics where contractors substitute inferior materials, excessive add-on charges for basic services, and lowball estimates followed by dramatic price increases once work begins. Industry watchdogs report that painting contractor complaints consistently rank among the most frequent home improvement grievances filed with consumer protection agencies.
Traditional painting contractors typically rely on sales representatives who visit homes to provide estimates, a process that can take days or weeks and often results in wildly varying quotes for identical work. This manual approach creates opportunities for unscrupulous operators to exploit homeowners who lack knowledge about fair pricing and industry standards.
PrimeLogic's platform attempts to eliminate these pain points through instant AI-driven estimates delivered via a chat-based interface. Customers answer questions about their project through the company's website, receive guaranteed pricing within seconds, and can book services immediately. The system uses transparent Good-Better-Best pricing tiers designed to eliminate the confusion and manipulation often associated with traditional painting estimates.
“Most people still think of AI as a chatbot you ask questions to. With Prime Logic, we’ve taken AI out of the conversation and put it into action,” said Andrew McGilly, founder of Prime Logic.
“Our platform doesn’t just generate words—it generates outcomes. Homeowners get instant, transparent painting quotes, contractors get reliable jobs, and an industry that’s been broken for decades finally gets efficiency and trust at scale. By cutting out sales commissions and wasteful overhead, we’re able to charge homeowners less and pay contractors more.”
The company operates by connecting homeowners directly with licensed subcontractors who claim jobs through the platform. Paint orders are automatically processed through local Sherwin-Williams stores, and quality control measures include final-day inspection checklists. This streamlined approach aims to reduce costs by eliminating traditional sales overhead while ensuring faster project completion.
Industry data shows the residential painting market faces significant challenges beyond contractor fraud. Rising material costs have pushed producer prices for paint and coatings up more than 10% annually in recent periods, while supply chain disruptions have created shortages and delivery delays. These factors have contributed to an environment where both legitimate contractors and homeowners struggle with unpredictable costs and project timelines.
PrimeLogic claims its model can deliver savings of 10-20% for homeowners while increasing earnings for painters by reducing administrative overhead and eliminating middleman markups. The company launched in Florida and has announced plans for nationwide expansion, positioning itself as the dominant platform for residential painting services.
