When Susan Myers reflects on twenty years working in assisted living and memory care facilities, she doesn't talk about bed counts or facility ratings. She talks about the adult daughter who couldn't get her siblings to return her calls. The son who felt paralyzing guilt about a nursing home decision. The families who loved each other deeply but couldn't find the words to navigate impossible choices.
"The biggest crisis in caregiving isn't a lack of resources," Myers says. "It's a lack of shared language and emotional support."
That observation forms the foundation of The Aging Society, Myers' platform dedicated to helping adult children navigate the emotional and practical complexities of caring for aging parents. But unlike much of the caregiving advice industry, which tends toward either clinical logistics or urgent crisis response, Myers focuses on something more fundamental: teaching families how to have the conversations that often break down under stress.
When Professional Experience Meets Personal Reality
Myers came to this work through a convergence most caregivers would recognize. While building her career in senior living, she found herself caring for aging parents while simultaneously raising a young child and supporting a husband with cancer. The collision of those roles gave her an insider's view of how caregiving can quietly consume someone's identity and relationships.
Now, through caregiver education and support programs, she addresses patterns she's observed across hundreds of families: capable, loving people who descend into guilt, resentment, or silence not because they don't care, but because they were never taught how to navigate these moments.
Her target audience is specific: adults in their late 30s to early 60s, often balancing careers and their own families while making high-stakes decisions about a parent's care. Many are experiencing decision fatigue, sibling conflict, or the exhaustion of trying to help someone who refuses assistance.
A Different Approach to an Old Problem
What distinguishes Myers' work is her resistance to fear-based messaging. Instead of promoting urgency or self-sacrifice, she emphasizes what she calls "calm clarity"—helping caregivers slow down, establish boundaries, and build sustainable support systems.
Beyond her platform, Myers trains Sales Directors at senior living communities, teaching them how to support families during difficult transitions while balancing safety, dignity, and financial realities. She's developed conversation frameworks and practical tools that address common breakdowns in family communication.
Looking forward, Myers plans to expand her reach through speaking engagements and media collaborations that elevate caregiver experiences in public discourse. She's particularly focused on working with healthcare providers and organizations to position caregiver support as a broader societal priority, not just a private family matter.
At the core of her vision is something straightforward: giving families the structure and language they need during one of life's most difficult transitions. For Myers, effective caregiving support isn't about having all the answers—it's about helping people ask better questions and make decisions that align with their values, before crisis forces their hand.
